Visual identity and illustrations for a natural and ayurvedic cosmetics brand

Challange

Hemethica is a brand of natural and ayurvedic cosmetics that "was born with the mission of awakening the nature of each individual so that they can discover and care for their universe.

Approach

For the creation of Hermethica’s visual identity, I conducted extensive research on symbologies, plants, and alchemy. I then used my interpretation of these elements to design a series of graphic assets.